Our Services
Holding a higher standard
  1. Strategy Mantra
    We do not believe in hiding behind jargon because for us strategy is all about achieving results.  We will create a strategy for you based on your individual objectives and goals. Our solutions are bespoke to your requirements as a one size fits all approach will just not do for us. We will use your strengths to propel your business forward. You have a unique position in the market you operate in, we will show how your resources can be marshalled  differently, utilise skills better and will pave the way for all your business units to fire on all cylinders to use your competencies for competitive advantage  We do not believe in hiding behind jargon because for us strategy is all about achieving results.  We will create a strategy for you based on your individual objectives and goals. Our solutions are bespoke to your requirements as a one size fits all approach will just not do for us.
  2. Business Development Mantra
    We pride ourselves in creating breakthroughs that deliver. We understand your need to engage with your target customers, build market share, increase revenues, and develop a market position. We understand how to leverage your strengths to advantage. We will help you with your business development across markets, find new business partners for expansion into new markets, help you and your business navigate through the corridors of different stakeholders, create strategic partnerships and alliances for you, build strong relationships with influencers, decision makers and stakeholders.  We pride ourselves in creating breakthroughs that deliver. We understand your need to engage with your target customers, build market share, increase revenues, and develop a market position.
  3. Public Relations Mantra
    We will understand your company's position in the market and where you wish to take it. We will create, lead and manage the building the profile by ensuring presence and participation in key industry and sector specific platforms, associations and forums. This will include business events, awards, seminars and conferences.  We can also create special events just to show case your Organisation. Our team will also ensure appropriate media coverage to enhance your brand and ensure a seamless connect with marketing, advertising and promotion initiatives.  We have a deep understanding of the business environment and have strong alliances with strategic partners, influencers and decision makers that will give your business that 'squared advantage’.
  4. Digital and Social Media Mantra
    Increasingly businesses are relying on digital and social media to boost their sagging fortunes, grabbing eyeballs, improving market share and exploiting opportunities. We will ensure you don't miss out by auditing your websites and social media profiles, create search engine content, evaluate consumer perception and create a seamless connect between all customer interactions. Technologies are moving fast, creating fresh  challenges but at the same time opening a plethora of new opportunities.  We will ensure the value of your organisation and brand connect with your audiences translating into building interactive personalised relationships online, social engagement push including blogger relations, implement niche  and tailored marketing initiatives and social media management leading to healthier bottom lines. We will design, create, implement and monitor results driven online promotion campaigns. These will create an online flutter for new launches and events. We will also ensure press and media coverage with appropriate press kits and media releases. 
  5. Events, Seminars and Conferences Mantra
    Your Organisation needs to be showcased at industry specific or generic seminars, events and conferences, not only as a participant but sometimes as a front runner in your industry.  We will create customised solutions for you to get the coverage and build an image in line with the overall strategy of your company. All our events are experiential and multi dimensional informing, entertaining and inspiring your target audience to react positively to the stimulus.
  6. Financial and Professional Services Mantra
    Success can never be taken for granted particularly when you are targeting a number of segments and varied audiences. We want you to focus on what you do best-run your business. We understand the financial services world, and have the expertise to keep your financial engines chugging without a sputter. We can help you in more ways than one. We will help you partner with banks, fund managers, private equity firms and other financial services entities. This may be to facilitate your funding requirements or restructure existing arrangements, to expand or grow your business. If you are a financial services entity, we will assist with your business development particularly in creating alliances and strategic partnerships and increase your assets under management. We bring different stakeholders together including law firms and accountants to provide a seamless connect with professionals of repute.
  7. Fashion and Luxury Mantra
    The luxury audience is intelligent, curious and often ruled by the heart. Emerging markets and a growing middle class has changed the face of luxury beyond recognition. There have been challenges as well as new opportunities necessitating a need to change, adapt and adjust. We are well entrenched and connected with influencers and understand luxury brands. Our campaigns are focused on ROI, metrics and results. We will create Strategic partnerships for you which are key, devise a digital strategy, build celebrity relations, tell your story in a compelling way to entice and thrill your audience, top class production. We will bring uniqueness and individuality to events that bring out the exclusivity you are seeking.
  8. Brand Marketing Mantra
    Your brand needs to be nurtured, protected, as it builds loyalty and pulls a customer to your company and products.  We will ensure that your target audience takes notice of you despite competing brands trying to grab attention. We will ensure the personality and character of your brand resonates with the core values of your target customers. Our brand marketing initiatives will conjure credibility, emotional connect, loyalty and motivate.
  9. The Squared Watermelon Next Generation Initiative 
    We believe in making the journey easier for the next generation of Inheritors. Whether they are engaged in the family business or keen to follow their passion and set up something new. We give their fledgling businesses a story and provide them with newfangled thinking, strategic expertise and creative competence.  We also mentor start ups, assist with business planning, facilitate business development and create an image strategy to build their brands. We offer essential hand holding and services at the early stage, guide you with your pitch book, facilitate your pitches, bring you in touch with angel investors and venture capital firms, assist with bringing advisors on your board and build your entire communication strategy.